Choosing the right email marketing tool can feel a lot like shopping for a new phone. Both Brevo and MailerLite have slick interfaces, cool features, and loyal fans. But when you’re running a small business or growing a list, the tiniest difference in price or functionality can change everything.
In this brevo : MailerLite review, we’re diving deep into the tools, prices, features, and real-world experiences behind these two platforms. We’ll walk through what it’s like to actually use them — not just the marketing hype. By the end, you’ll know which platform is the better fit for your brand, audience, and growth goals.
Let’s get into it.
First Impressions: Brevo and MailerLite at a Glance
Brevo (formerly known as Sendinblue) and MailerLite are both made for creators, entrepreneurs, and businesses that need simple but effective tools. On paper, they’re pretty similar. You get drag-and-drop builders, automation, list segmentation, and campaign tracking.
But there’s a difference in focus. Brevo feels more like a full marketing suite, while MailerLite focuses more tightly on email newsletters.
Brevo also goes beyond just email. It adds SMS, WhatsApp, and even CRM features, turning it into a multichannel platform. MailerLite, on the other hand, keeps things simple — and that’s a good thing for some.
Both tools are intuitive and beginner-friendly, with modern dashboards and minimal clutter.
So, if you’re the type who loves “just email and nothing more,” MailerLite might feel more like home. But if you’re growing fast and want to cover more ground without juggling too many platforms, Brevo might just be your secret weapon.
Pricing Showdown: Which Tool Gives You More for Less?
Let’s talk numbers — because price matters. Especially when you’re a small business counting every dollar.
MailerLite Pricing
- Free plan for up to 1,000 contacts
- Paid plans start at around $10/month
- Unlimited emails per month on all plans
- Costs go up as your list grows
Brevo Pricing
- Free plan lets you send 300 emails/day (around 9,000/month)
- Starter plan begins at $9/month for 5,000 monthly emails
- Charges based on emails sent, not contacts
- Paid plans remain very competitive as you scale
Here’s where things get interesting: MailerLite becomes more expensive the bigger your contact list gets — especially if you email infrequently. On the flip side, Brevo stays affordable if you have lots of contacts but send fewer emails.
Here’s a quick side-by-side cost comparison for sending one email/month per contact:
| Contacts | Brevo | MailerLite |
|---|---|---|
| 500 | $9 | $10 |
| 5,000 | $29 | $39 |
| 10,000 | $29 | $73 |
| 20,000 | $29 | $139 |
| 60,000 | $55 | $360 |
| 100,000 | $69 | $396 |
Brevo wins in long-term affordability. If you’re growing your list fast or need cost predictability, it’s a smarter pick.
Email Features: Do They Really Deliver?
The heart of any email tool is, well, email. You want beautiful designs, good deliverability, and tools to tweak your message to perfection.
MailerLite Pros:
- Super clean drag-and-drop editor
- Built-in email templates (but only for paid users)
- Unlimited emails, even on cheaper plans
- Great for bloggers, coaches, and content marketers
But here’s the catch: on the Free plan, MailerLite hides some features, like the HTML editor and email templates. That can be a bummer if you want a polished campaign without paying upfront.
Brevo Pros:
- Templates included, even on Free plan
- Supports both marketing and transactional emails
- Drag-and-drop editor is fast and responsive
- Advanced segmentation and A/B testing included
What makes Brevo stand out is its support for transactional emails — like password resets, receipts, and order confirmations. If you’re running an online store or SaaS product, this is a game-changer.
With MailerLite, you’d need a separate platform like MailerSend for transactional messages, which means extra cost and effort.
So, when it comes to all-around email functionality, Brevo has the edge. It’s more generous, more versatile, and still easier to use.
Automation: Who Does Smart Marketing Better?
Automation is where email really shines. Setting up welcome emails, follow-up sequences, and cart reminders can save hours each week and drive real results.
MailerLite Automation
- Offers simple automation workflows
- Pre-made templates help you get started
- Lacks advanced behavior tracking (like website visits)
- SMS and advanced triggers are not available
MailerLite is solid for basic flows — like a welcome series or lead magnet delivery. But if you’re hoping to build dynamic, behavior-based automations, you’ll start to hit walls.
Brevo Automation
- Powerful visual automation builder
- Templates + custom workflows
- Includes SMS, WhatsApp, and website-triggered flows
- Real-time actions based on user behavior
For example, you can send an email if someone visits your pricing page, follows up with a WhatsApp reminder, and move them into a new segment — all inside Brevo.
That’s not just automation. That’s smart marketing. And it’s built for scale.
So in this brevo : MailerLite review, automation is where Brevo takes the crown. Especially if you’re aiming to create personalized journeys across multiple channels.
Beyond Email: What Else Do You Get?
Let’s be honest. These days, marketing doesn’t stop at email. We’re all texting, scrolling, and chatting on websites. The more channels you can manage from one place, the better.
Brevo: A True Multichannel Hub
Brevo isn’t just an email tool — it’s an entire marketing engine. Here’s what you get:
- Live Chat for your website
- SMS marketing
- WhatsApp campaigns
- Push notifications
- Landing page builder
- Built-in CRM and contact scoring
- Facebook Ads integration
Imagine running your email campaign, sending a promo SMS, and chatting with a hot lead — all from one dashboard. That’s the Brevo experience.
MailerLite: Simpler, But Limited
MailerLite offers some great extras like:
- Landing pages
- Pop-ups
- Surveys
But it stops there. No SMS, WhatsApp, or CRM built-in. You’ll need to plug in third-party tools — which means more costs and more setup time.
For fast-growing businesses that want to streamline, Brevo is the better all-in-one option.
Customer Support and Usability: Who’s Got Your Back?
Let’s talk about something often overlooked — support and user experience. When you’re stuck or trying something new, good support can be a lifesaver.
MailerLite Support
- Free users only get 30 days of email support
- Paid plans include chat and priority support
- User interface is very clean and intuitive
For beginners, MailerLite feels super lightweight. The dashboard is uncluttered, and everything is easy to find. But once that 30-day window closes, free users are on their own. That can be scary if you’re not very tech-savvy.
Brevo Support
- Email and chat support available even on the free plan
- Extensive help docs and video tutorials
- Interface is modern but slightly more complex
With Brevo, the learning curve is a bit steeper, but the resources are there to help. And having chat support available longer makes a big difference. If you’re serious about growing, support isn’t just a bonus — it’s essential.
So while MailerLite is easier out of the box, Brevo offers more hand-holding as you scale.
Real User Experiences: What Do Customers Say?
Sometimes the best way to judge a tool is by hearing from people who actually use it.
What Users Love About MailerLite:
- “It’s so easy to send my weekly newsletter.”
- “Love the simple interface and unlimited emails.”
- “Great for small, regular campaigns.”
What Users Love About Brevo:
- “Emails deliver so fast, even compared to SendGrid.”
- “I switched from Mailchimp and saved tons of money.”
- “The daily sending limit is enough for my small business.”
There’s a common thread: MailerLite users love the simplicity, while Brevo users love the power and flexibility.
If you’re a creator, writer, or small team sending regular emails, MailerLite might be a peaceful home. But if you’re a digital entrepreneur, store owner, or agency juggling lots of tools — Brevo feels like the smarter long-term investment.
Summary Table: Brevo vs MailerLite Head-to-Head
Here’s a quick look at how both platforms stack up:
| Feature | Brevo ✅ | MailerLite ✅ |
|---|---|---|
| Email Campaigns | ✅ | ✅ |
| Transactional Emails (SMTP) | ✅ | ❌ (use MailerSend) |
| SMS & WhatsApp Marketing | ✅ | ❌ |
| Automation (Advanced) | ✅ | ⚠️ (Limited triggers) |
| HTML Editor on Free Plan | ✅ | ❌ |
| Email Templates (Free Plan) | ✅ | ❌ |
| Price for Large Lists | ✅ (cheaper with growth) | ❌ (scales up quickly) |
| CRM Features | ✅ (built-in) | ❌ (external integration needed) |
| Live Chat & Push Notifications | ✅ | ❌ |
| Customer Support (Free Plan) | ✅ (Chat + Email) | ⚠️ (30 days email only) |
Use Brevo If…
- You want one platform for email, SMS, and CRM
- Your contact list is growing fast
- You need transactional email support
- You want automation beyond basic welcome flows
- You’d love to run WhatsApp and email from one place
- You prefer pricing based on email volume, not contacts
Use MailerLite If…
- You just want to send beautiful newsletters
- Your contact list is small and grows slowly
- You’re okay with limited features on the free plan
- You don’t need SMS, CRM, or multichannel tools
- You love a minimalist interface and lightweight setup
Final Verdict: Which One Is Better in 2025?
If you’re just dipping your toes into email marketing and want the simplest tool to get started, MailerLite will give you a nice head start. It’s easy to use, has a great editor, and works well for hobbyists or small creators.
But if you’re thinking long-term, growing your list, or running an ecommerce or service-based business — Brevo clearly pulls ahead. It’s more flexible, powerful, and cost-effective over time. You won’t need to juggle multiple tools or pay for extras like MailerSend or SMS platforms.
In the world of email marketing tools, Brevo is like a Swiss army knife — compact, affordable, and incredibly useful as your needs grow.
For 2025, in our brevo : MailerLite review, Brevo wins as the smarter, more future-proof platform.
FAQs About Brevo and MailerLite
Is Brevo cheaper than MailerLite?
Yes, especially as your contact list grows. Brevo charges based on email volume, while MailerLite’s pricing increases sharply with contact count.
Can I use MailerLite for transactional emails?
Not directly. You’ll need to use their separate service, MailerSend, which means extra setup and cost.
Is Brevo hard to use?
It’s a bit more advanced than MailerLite, but still very beginner-friendly. Plus, the tutorials and support make learning easier.
Does Brevo have a free plan?
Yes! You can send up to 300 emails a day for free, with many core features included — even templates and the HTML editor.
Which platform offers better automation?
Brevo does. It allows multichannel automation (email, SMS, WhatsApp), behavior-based triggers like webpage visits, and deeper segmentation.
Which one is better for bloggers and content creators?
MailerLite’s clean interface and unlimited emails make it great for regular newsletters and small content campaigns.
Can I run SMS or WhatsApp campaigns on MailerLite?
No, MailerLite doesn’t support these channels. You’d need third-party tools, while Brevo includes them natively.
Is MailerLite’s free plan really free?
Yes, but it comes with limits — like no email templates, HTML editor, or full support after 30 days.
If you’re ready to level up your marketing in 2025, Brevo is the tool that grows with you. It’s not just a MailerLite alternative — it’s a full marketing solution built for the modern business.
Want help setting it up or migrating from another tool? I’d be happy to guide you!
Let me know if you’d like a downloadable checklist comparing features or a tutorial next.