In the crowded world of digital marketing tools, choosing the right email platform can feel like choosing a life partner—you want someone reliable, easy to understand, supportive, and good at communicating. That’s where this brevo: constant contact review comes in.
Both Brevo (previously known as Sendinblue) and Constant Contact have built strong reputations over the years. But which one is actually worth your time and money? We’ve all been there—signing up for a flashy tool, only to be stuck with high fees, clunky dashboards, or a lack of flexibility. You don’t need to go through that again.
In this guide, we’ll dive deep into a real-world, emotionally grounded comparison of these two platforms using a conversational, intuitive tone—because you deserve honest insights, not corporate fluff. Let’s find the right fit for your business and sanity.
Getting to Know the Platforms: Brevo and Constant Contact
Let’s start by setting the scene. If these tools were people, Brevo would be the multi-talented creative juggling multiple gigs, while Constant Contact is the traditional professional who has mastered one craft.
Brevo shines as an all-in-one platform—email marketing, SMS, chat, even a CRM. It’s designed to be lean and budget-friendly, especially for small businesses and startups. In contrast, Constant Contact is a veteran player in the email marketing arena, focusing heavily on email campaigns, list growth, and event promotions.
Now here’s something interesting: while Constant Contact has more reviews overall, Brevo actually has better user satisfaction. According to user data from 266 real reviews, Brevo has an average rating of 3.89, whereas Constant Contact lags at 2.21, despite its broader exposure.
That’s not just numbers—that’s hundreds of real users telling us how these platforms feel in the day-to-day grind.
Key Features That Set Them Apart
Let’s break it down further. If you’re like me, you want tools that make your job easier, not harder. Here’s a quick rundown of what each platform offers and how they stack up:
| Feature | Brevo | Constant Contact |
|---|---|---|
| Email Builder | Drag-and-drop, modern templates | Easy to use, but less visually flexible |
| Marketing Channels | Email, SMS, Chat | Primarily email |
| CRM Integration | Built-in CRM | No native CRM |
| Automation | Email & SMS workflows | Mostly email |
| A/B Testing | Available in all plans | Limited to higher tiers |
| Reporting | Advanced with predictive data | Basic email-focused analytics |
| Event Tools | Basic support | Strong RSVP and ticketing tools |
| Free Plan | Forever free (300 emails/day) | 30-day free trial only |
| Mobile App | Limited use | Fully-featured mobile control |
What Stands Out?
- Brevo’s CRM & SMS capabilities make it a multitasking wizard. You can run email campaigns, follow up via text, and manage customer data—all from one dashboard.
- Constant Contact, on the other hand, nails the niche of email + event management. If you’re a nonprofit, coach, or local event organizer, you’ll appreciate their built-in RSVP, event promotion, and ticket sales system.
In short: Brevo is your best friend if you’re juggling lots of marketing tasks on a tight budget. Constant Contact is better if your business revolves around events and you value long-term support over modern features.
Ease of Use: Which One Is Friendlier to Beginners?
Honestly, we’ve all tried software that makes us feel like we need a degree in engineering. Fortunately, neither Brevo nor Constant Contact falls into that trap—but they still differ.
Brevo offers a clean, intuitive interface. You can literally build your first email campaign in 15 minutes. The drag-and-drop builder feels modern, and the layout flows logically. However, once you dive into automation or segmentation, there’s a bit of a learning curve. Not overwhelming—but you’ll need a few tutorials or trial runs.
On the flip side, Constant Contact is known for its simplicity, especially after you get familiar with the dashboard. It doesn’t overwhelm you with options right away, which can be comforting. But ironically, that simplicity sometimes limits power users. If you need advanced targeting or automation, you might feel boxed in.
From a beginner’s lens, Constant Contact feels like training wheels—helpful but limiting. Brevo offers more room to grow, but expect to trip once or twice at first.
Pricing Showdown: What Do You Really Pay?
Let’s be real—price matters, especially if you’re running a small biz or side hustle. Here’s how the two platforms compare:
Brevo Pricing Overview
- Free Plan: Send up to 300 emails/day (unlimited contacts)
- Starter Plan: $15/month for 500 contacts
- Business Plan: $24/month with A/B testing and no Brevo branding
- Premium: $65/month adds CRM, advanced reporting, and dedicated support
- Enterprise: Custom pricing
Constant Contact Pricing Overview
- No forever-free plan – only a 30-day trial
- Basic Plan: $12/month for 500 contacts
- Plus Plan: $35/month with automation and custom branding
- Professional Plan: $80/month with segmentation, dedicated IP
- Enterprise: Custom pricing
Key Takeaways:
- Brevo is significantly more affordable, especially if you want automation or CRM features.
- Constant Contact gets expensive quickly if you have a growing list.
- Brevo’s free plan with unlimited contacts is a game-changer for lean businesses.
If budget is tight or you’re just starting out, Brevo is a no-brainer. But if you’re organizing events and need strong RSVP features, Constant Contact might be worth the cost.
Customer Support Experience: Who’s Got Your Back?
When something breaks—or worse, when you can’t figure out how something works—customer support becomes your lifeline.
Constant Contact gets consistent praise for its support team. Users say agents are polite, knowledgeable, and willing to spend time fixing issues. However, there are downsides: long hold times, outdated phone-based cancellation systems, and inconsistent resolution times.
Brevo offers chat support during business hours and quick issue resolution. Their knowledge base is well-organized, and most questions can be solved within minutes. However, some users mention minor bugs and occasional platform hiccups, especially with list segmentation and tagging.
Verdict:
- Constant Contact = better support for complex issues, if you’re okay waiting.
- Brevo = faster help, but more DIY.
So, if you’re someone who often leans on tech support, Constant Contact may feel safer. But if you’re more hands-on and value quick, efficient fixes, Brevo wins.
Real User Feedback: Brevo vs Constant Contact by the Numbers
Here’s the raw, honest truth from user reviews:
| Platform | Total Reviews | Avg. Rating | Positive | Neutral | Negative |
|---|---|---|---|---|---|
| Brevo | 19 | 3.89 | 14 | 0 | 5 |
| Constant Contact | 247 | 2.21 | 73 | 2 | 172 |
Whoa. Let that sink in. Constant Contact may have more users, but a massive 172 reviews were negative. That’s a red flag if you ask me.
Meanwhile, Brevo has fewer reviews overall but boasts a much higher satisfaction rate. This suggests that while Constant Contact is better known, Brevo is better loved by its users.
What Users Like and Dislike the Most
Here’s a simple breakdown of what real users actually say:
Most Loved Features
- Brevo
- Affordable for startups
- Easy newsletter design
- Fast issue resolution
- All-in-one (email, SMS, CRM)
- Constant Contact
- Helpful support team
- Good templates for specific industries
- Event marketing tools
- Social media sharing
Most Complained-About Features
- Brevo
- Clunky contact tagging
- Confusing automation setup
- Occasional system bugs
- Constant Contact
- Expensive at scale
- Technical issues sending emails
- Poor cancellation experience
- Confusing billing practices
So if user happiness is your compass, Brevo clearly points north.
Pricing Face-Off: Is Brevo or Constant Contact More Budget-Friendly?
When money matters—and let’s be honest, it always does—comparing pricing between Brevo and Constant Contact is like deciding between cooking at home or eating out. Both options get the job done, but the value you get varies wildly depending on your needs.
Brevo, with its flexible and transparent pricing model, often feels like a better deal, especially for small businesses and startups. Its free plan lets you send up to 300 emails per day with unlimited contacts. For many early-stage companies, that’s enough to start building and nurturing relationships without dipping into the marketing budget.
Here’s a quick table breakdown:
| Plan | Brevo | Constant Contact |
|---|---|---|
| Free Tier | 300 emails/day (Unlimited contacts) | 30-day trial |
| Basic | $15/month (500 contacts) | $12/month (500 contacts) |
| Essentials | $24/month | $35/month |
| Premium | $65/month | $80/month |
| Enterprise | Custom pricing | Custom pricing |
While Constant Contact’s starting price seems lower, its higher-tier plans quickly get more expensive. Plus, many essential features—like A/B testing or advanced automation—are locked behind more expensive plans.
Brevo includes A/B testing even in lower tiers and uses a credit-based email system, allowing better control over spending. Think of it like a prepaid SIM card for email campaigns—you only use what you need. For companies that send campaigns intermittently, this is a game-changer.
Customer Support: Who Has Your Back When Things Go Sideways?
There’s nothing more frustrating than running into a problem when you’re on a deadline—and then being stuck on hold or buried in support docs. The support you get can make or break your experience with any software.
Constant Contact has a reputation for proactive and attentive support, but it’s not all sunshine. While some users rave about helpful representatives, many others report long wait times and a difficult cancellation process. That’s a huge red flag, especially when managing time-sensitive campaigns.
On the flip side, Brevo’s support team is often praised for being responsive, especially on higher-tier plans. Their live chat, email, and detailed help center are enough for most users. They also offer webinars and tutorials, which feel more like a virtual mentor than traditional support.
So, if you’re someone who values quick fixes and smooth communication, Brevo’s modern approach might suit you better.
User Experience: Smooth Sailing or Learning Curve?
Let’s face it—nobody wants to feel like they need a PhD to send a welcome email. So usability is key when picking a platform.
Brevo’s interface is intuitive and modern. Whether you’re building a newsletter, setting up an automation workflow, or tagging contacts, everything flows logically. It’s like using an app you already know—clean, responsive, and customizable.
But no tool is perfect. Some users find adding recipient lists after designing an email a bit clunky, and there’s a slight learning curve with more complex automation features.
Constant Contact, meanwhile, offers an interface that feels dated at times, but once you get used to it, things are fairly straightforward. Long-time users appreciate the predictability, but beginners sometimes struggle with its less flexible design tools and lack of visual automation flows.
The difference is clear: Brevo is made for today’s users with simple, sleek workflows, while Constant Contact sticks to a tried-and-true formula that may feel rigid in comparison.
Unique Features That Set Them Apart
Every tool has its secret sauce. These unique features could be the tipping point if you’re still stuck between the two.
Brevo’s Special Sauce:
- SMS Marketing Integration: Reach your audience beyond emails.
- CRM Tools: Manage contacts and sales in one place.
- Multi-language Support: Perfect for global campaigns.
- E-commerce integrations: Sync with Shopify, WooCommerce, etc.
- Advanced A/B testing: Test more variables without paying extra.
Constant Contact’s Special Sauce:
- Event Management: Set up and sell event tickets from within the platform.
- Mobile App: Run your campaigns from your phone.
- Social Media Posting: Manage Facebook and Instagram posts.
- Text-to-Join: Let people subscribe via SMS.
Still, Brevo’s features feel more integrated, whereas Constant Contact spreads tools across different tabs. If efficiency is your thing, Brevo might just be your soulmate.
Deliverability and Performance: Do Your Emails Actually Land?
You can have the best content in the world, but if your email ends up in the spam folder, what’s the point?
Both platforms boast solid email deliverability rates, but user feedback tilts the balance toward Brevo. Users say they experience fewer bounces, more consistent inbox placement, and detailed analytics that help fine-tune delivery.
Constant Contact does okay, but technical issues like emails not sending or sudden account holds have been reported. That unpredictability can cause serious stress, especially during peak campaigns.
If reliability is your top concern, Brevo feels more like a trusty old car that gets you there without drama.
Who Wins for Different Users?
So, which platform should you go with? It depends on what matters most to you:
- Startups & Small Businesses → Brevo for affordability, free plan, and intuitive interface.
- Event-heavy Marketing Teams → Constant Contact for built-in event management tools.
- Agencies & Marketers Needing Custom Automation → Brevo for advanced workflows and CRM.
- Non-tech-savvy users who prefer lots of support → Constant Contact, but only if you’re patient.
Final Verdict: Brevo vs Constant Contact—Which One Is Better?
After diving into every angle of the Brevo: Constant Contact review, the verdict is clear: Brevo delivers more value for the modern marketer. It’s flexible, affordable, and packed with features that scale with your needs.
While Constant Contact offers solid support and helpful tools for event-based campaigns, it falls short in automation, affordability, and innovation.
In real-world terms, Brevo is like a smart hybrid car—affordable, powerful, and built for the future. Constant Contact? More like a dependable old sedan—reliable, but not exactly thrilling.
If you’re starting fresh or looking to upgrade your email marketing experience, Brevo is the better choice for most users.
FAQs: Brevo vs Constant Contact
1. What is the main difference between Brevo and Constant Contact?
Brevo offers all-in-one marketing with email, SMS, and CRM, while Constant Contact focuses mostly on email and events.
2. Is Brevo really free?
Yes, Brevo offers a forever free plan with a limit of 300 emails per day and unlimited contacts.
3. Which platform is better for automation?
Brevo wins here. It supports multi-step, behavior-based workflows, even in lower-tier plans.
4. Can I switch from Constant Contact to Brevo easily?
Yes, Brevo allows easy contact import and has migration guides to make switching smooth.
5. How is customer support compared between the two?
Constant Contact has broader phone support, but Brevo often offers quicker resolutions via chat and email.
6. Which tool offers better analytics?
Brevo provides more advanced analytics, including predictive performance and detailed A/B test tracking.
7. Are there any major cons to using Brevo?
Minor cons include a learning curve for complex features and occasional UI stability issues.
8. Can I use Brevo or Constant Contact for SMS marketing?
Only Brevo includes native SMS marketing features; Constant Contact focuses solely on email.